In the world of social media, Snapchat has made a place for itself among all the photo-friendly users. There are more than 400 million pictures shared in a day on this platform. Besides, more and more people are signing up on Snapchat on a regular basis. Being one of the fastest growing social media sites, it is gradually becoming an essential part of the global marketing strategies. So, how can you use Snapchat to leverage your business? Let’s find out!
Snapchat is a very effective and useful platform for live marketing. You can interact with the users real time and market your products accordingly. You can advertise events that your company or store is hosting or even product launches. Since this is a live platform, this provides you a more authentic and genuine way of advertising your business or product. If you need help with marketing your brand, you can employ the help of a top marketing agency using a free marketing comparison website such as marketingquotes.com.au
Snapchat has previously been used as a medium to advertise private content to the users. For instance, for the case of a product launch, you could display the items on Snapchat as a privileged feature before their launch to the users. This would render special treatment to the Snapchat followers who are given access to new products in advance. This has been tested by brands like Michael Kors in the past and has proven to be extremely useful. Hiring an SEO company can also significantly increase your chances of being found online.
Building a community
Having a community of followers can indeed do wonders to your business. With the use of this platform called Snapchat, you can now build your own community by sharing stories. How do you do that? Small 10 seconds snippets add up to form stories on Snapchat that can keep the users glued to their phones. And since these stories are active only for 24 hours, the users will find it more convenient to stay updated on a regular basis.
Like any social media platform, Snapchat also provides you enhanced opportunities for customer service. For instance, you can reach out to individual members and cater to their needs. Also, it gives companies a good chance to collect feedback from the existing users. The idea is to keep in contact with the followers on Snapchat and that does a lot of good to your company’s customer service needs. Even conducting surveys and polls could bring in the same effect on Snapchat.
Working with influencers
For any business now, social media influencers can have a strong and positive impact. You could partner with such influencers on Snapchat and reach out to people on a grand scale. This is something that would be rather difficult for traditional media, to gather so many people at once to be an audience to your advertisements. Besides, when the idea is to take your company or brand a step further, the same influencers can help create a lot of video and image content that could improve your brand image or reputation. This is a tried and tested method that proved to be very successful in the past!