50th Birthday celebrations come to an end. Thanks for playing, Australia.
08/01/13
50th Birthday celebrations come to an end.
Thanks for playing, Australia.
Canberra Family Rocks Around a LEGO Christmas Tree Revealing the winner of The Big Build
12/12/12
Canberra Family Rocks Around a LEGO Christmas Tree
Revealing the winner of The Big Build
THE LOST BRICK WATCH & SHARE OUR FESTIVE ANIMATION
05/12/12
THE LOST BRICK
WATCH & SHARE OUR FESTIVE ANIMATION
Giant LEGO Brick Landed In Melbourne
30/11/12
Giant LEGO Brick
Landed In Melbourne
Festival of Play Wallpapers Download your Favourite Now.
02/11/12
Festival of Play Wallpapers
Download your Favourite Now.
Introducing PlayMaker Download from the App Store
31/10/12
Introducing PlayMaker
Download from the App Store
Latest News
08
Jan
It was a huge year in 2012 as we celebrated the 50th anniversary of the LEGO brick in Australia with a series of fun events and activities across Australia.
12
Dec
Revealing the winner of The Big Build...
05
Dec
Just in time for Christmas, we’re excited to unveil a festive treat with our cheery animation called 'The Lost Brick'.
30
Nov
Melbourne set to enjoy plenty of fun and play over the weekend as a giant red LEGO brick lands in Queensbridge Square...
28
Nov
In non-Festival Of Play news, a group of LEGO® fans in Victoria will be running a LEGO fan expo in December...
26
Nov
The final two winning schools across the country have enjoyed a visit from Australia’s only LEGO Certified Professional, Ryan McNaught...
23
Nov
Just one week until summer officially begins, and LEGO Max is getting ready for a season of fun and play! Making the most of the warmer weather, Max recently hit Circular Quay in Sydney to take in the sights...
13
Nov
As the Festival of Play celebrations hit Melbourne for the first time, we’re installing a huge red LEGO brick in the heart of the City. The LEGO Pop-Up Play Pit will offer plenty of fun for the whole family...
08
Nov
Students across the country are being treated to a day of fun and play, as Australia’s only LEGO Certified Professional Ryan McNaught calls in to visit one lucky school per state...
07
Nov
We've selected some of our best images from the Festival of Play so far, and turned them into downloadable desktop wallpapers for you to enjoy!
31
Oct
As we continue to celebrate the Festival of Play, we’re excited to launch PlayMaker – a brand new app that allows users the unique opportunity to bring LEGO bricks to life with their iPhone...
23
Oct
Coogee residents and visitors woke up to a magical surprise this morning, with the popular LEGO® Forest now nestled in and standing tall amongst the trees on top of the hill overlooking the spectacular beach...
22
Oct
If you missed LEGO Brickworks the first time, we have great news for you! The ten colourful panels have made their way back to Sydney after visiting regional museums across Australia...
19
Oct
Yesterday, Australia’s only LEGO Certified Professional Ryan McNaught visited Mannum Community College to have some fun with LEGO bricks. Each class gave Ryan inspiration for what he should build, with some of the ideas including a bridge, native Australian animals, and even a space station...
17
Oct
From the concrete jungle of Sydney’s CBD, to the red dirt plains of the Aussie Outback – the ever-popular LEGO Forest is set to make one final appearance, taking up prime position overlooking the sandy shores of Coogee Beach....
05
Oct
LEGO Max hit the training pitch today to practice his soccer skills just in time for the kick off of the eighth A-League season tonight...
04
Oct
Never one to miss out on a fun family day out that involves plenty of toys and laughter, last Friday Max headed to Sydney’s Queen Victoria Building to help Hobbyco celebrate their unique and interactive Toy and Hobby Exhibition....
28
Sep
Ideas for The Big Build are pouring in and we’ve started to see some really interesting pictures of what you want us to build with 50,000 green 2x4 LEGO bricks. If you’re having trouble imagining what an all-green LEGO brick creation might look like why not test out your idea in Build with Chrome....
24
Sep
We’re excited to unveil Creating History, LEGO Minifigure recreations of the top ten Aussie moments from the past 50 years, as voted by YOU...
17
Sep
In non-Festival Of Play news, a group of LEGO® fans in Victoria will be running a fan expo in the September school holidays. The Inside the Brick Expo will provide an entertaining and interesting exhibition of unique LEGO creations....
11
Sep
LEGO Brickworks has hit the road again, this time setting up residence in the Queensland city of Ipswich. After several weeks in Newcastle, the framed art mosaics have headed north and will be on display at Ipswich Art Gallery from September 11....
03
Sep
Love was certainly in the air on Friday, as the LEGO Builtboard spelt out a very special question for one lucky lady. Adam Porter of Thornton, NSW surprised his girlfriend of ten years Natalie Burgess with a giant, colourful proposal...
31
Aug
To continue the celebrations of the Festival of Play, we installed a giant LEGO Builtboard in King George Square, Brisbane. See the messages we built...
24
Aug
The time has come to submit the message you want to see in giant LEGO letters. We’re now calling for entries, so if you’ve got something you want to say loud, large and in LEGO bricks, this is your chance...
17
Aug
We’ve got 50,000 LEGO bricks, and we want you to tell us what to do with them. That’s right Australia, let your imagination run wild and let us know what we should build...
13
Aug
Participants at this year’s City2Surf got a great surprise when a cheering LEGO Max greeted them, as they dashed across the finish line...
06
Aug
If you’re thinking of proposing in a unique way, or want to make a big announcement to your family and friends (and the rest of Australia), LEGO Builtboard gives you an unforgettable once-in-a-lifetime chance to say it, large, loud and with LEGO bricks...
03
Aug
Australia has voted, we’ve tallied the results, and now we can excitedly reveal the top ten favourite Australian moments that will be recreated in LEGO Minifigures and immortalised forever....
01
Aug
Almost 15,000 votes were cast and now we’re busy tallying them up to find out which ten moments will be recreated using LEGO Minifigures...
27
Jul
The LEGO Brickworks exhibition is in its final days at the Powerhouse Museum and from August 1 will set up residence in Newcastle where the unique framed mosaics will be on display until September 7...
17
Jul
Plots of land are filling fast, as builders stake their claim on their favourite piece of real estate in Australia and New Zealand to build their ultimate 3D LEGO creation...
12
Jul
He's the LEGO Club mascot we all know and love, and this week our giant LEGO Minifigure Max made his first official Festival of Play appearance at Sydney's Winter Festival at Bondi Beach...
10
Jul
In non-Festival Of Play news, the Brick Expo is heading to Canberra on Saturday July 14 and Sunday July 15 exhibiting hundreds of models made from the LEGO brick...
11
Jul
Australia, we are asking YOU to choose 10 famous moments from the past 50 years of Australian history that will be recreated with LEGO Minifigures and photographed by British photographer Mike Stimpson to be immortalised forever...
02
Jul
Locals of Broken Hill woke up this weekend and rubbed their eyes in disbelief at the sight of a magical mystery surprise. A life-sized LEGO® Forest has risen from the red soil creating a colourful contrast against the iconic vibrant landscape...
29
Jun
Sunday July 1 sees the grand unveiling of the largest ever scale model of Rome’s famous Colosseum - built entirely from LEGO bricks...
26
Jun
There’s now a whole new way to build: on the web with Google Chrome. Think of it as the largest LEGO set you've ever seen...
13
Jun
The LEGO Brickworks have moved from Macquarie Street and will now take their place on display in Sydney’s famous Powerhouse Museum from June 15 to July 30...
29
May
If the winter weather is getting you down, we’ve got something colourful and creative that’s sure to brighten your day...
22
May
Although not a part of the Festival of Play, there's always plenty more ways for you to get involved in other LEGO brick related fun...
23
May
Last week we announced Brickworks, a public exhibition featuring 10 unique pieces of brick art in Sydney. Learn more about the artists and inspiration behind each piece here…
15
May
From May 29 until June 7, to help spark your creative flair, 10 unique pieces of LEGO brick art will be installed along Macquarie St, Sydney, to brighten up the winter streets day and night, and show the endless possibilities of the little plastic LEGO brick...
20
Apr
Want to know a bit more about how the Forest came to life? Come and join us behind the scenes...
18
Apr
This morning we revealed our LEGO Forest - the first major activity of the Festival of Play....
13
Apr
With 2012 being such an important year for LEGO Australia we wanted to get some of our biggest fans involved from the very start...
13
Apr
Let us introduce you to Ryan McNaught, aka "The Brickman" and the man who admits that he never grew up! Well actually, that's not quite true...
13
Apr
While the LEGO Group was founded in 1932 in Denmark, it wasn’t until 1962 that the first LEGO brick landed on our shores in Australia...
What's on
Featured
Important Updates

How To Use Snapchat To Leverage Your Business?

In the world of social media, Snapchat has made a place for itself among all the photo-friendly users. There are more than 400 million pictures shared in a day on this platform. Besides, more and more people are signing up on Snapchat on a regular basis. Being one of the fastest growing social media sites, it is gradually becoming an essential part of the global marketing strategies. So, how can you use Snapchat to leverage your business? Let’s find out!

  1. Real-time marketing

Snapchat is a very effective and useful platform for live marketing. You can interact with the users real time and market your products accordingly. You can advertise events that your company or store is hosting or even product launches. Since this is a live platform, this provides you a more authentic and genuine way of advertising your business or product. If you need help with marketing your brand, you can employ the help of a top marketing agency using a free marketing comparison website such as marketingquotes.com.au

  1. Private content

Snapchat has previously been used as a medium to advertise private content to the users. For instance, for the case of a product launch, you could display the items on Snapchat as a privileged feature before their launch to the users. This would render special treatment to the Snapchat followers who are given access to new products in advance. This has been tested by brands like Michael Kors in the past and has proven to be extremely useful. Hiring an SEO company can also significantly increase your chances of being found online.

  1. Building a community

Having a community of followers can indeed do wonders to your business. With the use of this platform called Snapchat, you can now build your own community by sharing stories. How do you do that? Small 10 seconds snippets add up to form stories on Snapchat that can keep the users glued to their phones. And since these stories are active only for 24 hours, the users will find it more convenient to stay updated on a regular basis.

  1. Customer service

Like any social media platform, Snapchat also provides you enhanced opportunities for customer service. For instance, you can reach out to individual members and cater to their needs. Also, it gives companies a good chance to collect feedback from the existing users. The idea is to keep in contact with the followers on Snapchat and that does a lot of good to your company’s customer service needs. Even conducting surveys and polls could bring in the same effect on Snapchat.

  1. Working with influencers

For any business now, social media influencers can have a strong and positive impact. You could partner with such influencers on Snapchat and reach out to people on a grand scale. This is something that would be rather difficult for traditional media, to gather so many people at once to be an audience to your advertisements. Besides, when the idea is to take your company or brand a step further, the same influencers can help create a lot of video and image content that could improve your brand image or reputation. This is a tried and tested method that proved to be very successful in the past!

Our favourite images now available to download!
We've selected some of our best images from the Festival of Play so far, and turned them into downloadable desktop wallpapers for you to enjoy!