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APRIL – DECEMBER 20
50 Years of the LEGO brick in Australia.
Hello there!
2012 is a very special year for all of us at LEGO Australia as we’re celebrating 50 years since the iconic LEGO brick first arrived in the country. It’s time to get together to celebrate half a century of inspiration, fun and play!

When we first asked ourselves how we should mark this milestone the answer seemed obvious. Why don’t we create a festival – we could call it the LEGO Festival of Play. So that’s what we’ve done. With the help of some very talented people we’ve been working hard (and playing of course) behind the scenes to create a whole calendar of events that will be announced throughout the year.

For now, we’re very proud to launch the Festival with a short video telling the story of how a Mr John Peddie first landed in Sydney in August 1962, carrying a briefcase of the now famous little plastic bricks. You can watch the tale below and find out more about our good friend John here.

How do I get involved?
So what is the LEGO Festival of Play we hear you ask? Simply put, it’s a nine-month schedule of activities - big and small, online and in the real world - for young and old across the country to take part in and join us in celebrating through play.

We think there is no limit to the imagination and creativity that LEGO bricks inspire and we aim to tap into your LEGO memories and create many new experiences from now until December.

Keep checking back here to find out the latest news of activities near you. We’ll be regularly revealing exciting information of upcoming events you can get involved with and chances to have your say on what we should do next.

There’s a few exciting surprises to be unveiled in the next week alone!

LEGO Group Fun Facts
Some of us will remember when the first LEGO bricks hit the shelves of toy stores across the nation, but for most of us a little explanation of some of the key moments is needed. That’s why we’ve made this big timeline, marking when some of those extra special moments took place in the world. Like when new themes were invented and how the LEGO company has grown to be as big as it is thanks to the demand from millions of Australian children over the years.

If your brain still has room for some great stats then why not try the below on for size:
  • Every Australian owns an average of 70 LEGO bricks;
  • In 2011 alone, LEGO Australia sold almost 7 million LEGO sets;
  • Children from all over the world spend 5 billion hours a day playing with LEGO sets;
  • There are 915 million ways to combine six 2 x 4 bricks;
  • 306 million tyres for LEGO vehicles are being produced every year, making The LEGO Group the world’s largest tyre manufacturer;
  • Laid end to end, the number of LEGO bricks sold in a year would reach more than ten times round the world;
  • The LEGO Brand is the Number 1 Toy Brand in Australia;
  • More than 7 LEGO sets are sold each second;
  • 36,000 LEGO elements are produced every minute


What next?
To get the party started we asked 50 of our biggest fans what they’d build with just 50 bricks. Take a look at what they came up and how we chose the special 50 bricks for them to work with here. Think you could do better? We’ll be putting your imaginations to the test later in the year to prove it.

So check back here soon for exciting news of the first few festival activities that you can get involved with and if you haven’t seen it yet you can watch our launch video below. We hope you enjoy it as much as we enjoyed making it. Play well!
Festival Film
FAQ´s
Technical Questions

1/ I’m having trouble viewing the website. Why is that?
The site is best viewed using Firefox v5-11, Chrome, Safari or Internet Explorer v7-9. The site may work in Internet Explorer 6 but we can’t promise everything will be perfect.

2/ How can I share the Festival film?
Unfortunately, we can’t show you the film on Vimeo or Youtube, but if you’d like to share it please do so by clicking the 'Share' icon on the video and then copying and pasting that URL into Facebook, Twitter, etc. If you’d like to enquire about getting a copy of the film, please contact info@legofestival.com.au

Other Questions

1/ How can I contact someone about the Festival
For general enquiries about the Festival, how to get involved or just a bit of feedback, please contact info@legofestival.com.au For media enquiries (press releases and official imagery) please contact media@legofestival.com.au

2/ Is my privacy protected?
If you submit, comment or vote on an event, the name you enter will be visible on the site. No one will be able to see your email address. For specific privacy details relating to the Festival of Play, see the full Terms of Use or Privacy Policy.

3/ Is there a mobile or tablet version of the site?
Yes there is! If you visit this website on your iPhone or Android you should be automatically taken to the mobile site - legofestival.com.au/m/ If you’re on a tablet (iPad or otherwise) we recommend you use the normal site.

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Once upon a time…
Hear how the LEGO brick came to Australia in the official film for the Festival of Play.