He’s the LEGO Club mascot we all know and love, and this week our giant LEGO Minifigure Max made his first official Festival of Play appearance at Sydney’s Winter Festival at Bondi Beach.

At over six feet tall, he towers over most of us and his feet were a little too big to don a pair of skates and hit the ice. But that didn’t stop him entertaining the large crowds enjoying the icy wonderland, posing for photos and meeting his fans.

Never one to shy away from a celebration, Max will be popping up at other locations over the next few months as we continue to celebrate the 50th birthday of the LEGO brick in Australia.

So keep your eyes and ears peeled because you never know when and where Max will appear next!